Thursday, May 01, 2008

Thrown a curve

May,1st.

" All progress occurs because people dare to be different."

Harry Millner

WO du jour:

Warm up: 10 min. SSST 14kg. kettlebell. very good warm up for a bike ride.
Lost count at 150 reps but it was just to warm up as it was 30 deg. outside for my bike ride.

Bike ride: 23 miles, cold morning, good pace, Don't know what my heart rate was as you have to sweat for the monitor to work,but at 30 deg and 15MPH wind speed, no overheat today regardless of speed.

I was reading in the local paper that a number of Curves fitness businesses are shutting down. Their reasoning was they over expended the number of gyms in the area(16), the economy sucks, and Planet Fitness took all their business way with cheap dues. All those are valid reasons, however, I think that much of the reason for the demise is that the type of training they use, yields a high turn over, and new member pool is drying up due to the number of fitness business out there competing for the new members. Hello! You would not need to capture new members each year, if you were getting results and keeping your members excited about training and being at your gym. The key word for today is RETENTION!

Arthur Jones of Nautilus fame, had a large number of very successful express workout gyms years ago, like Curves, used a machine circuit HIIT, However, none or the Nautilus gyms are in business today. Why? the system will only work for a short period then you plateau, no more progress,then you leave to look for a new system.

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