Too many KB instructors?

Sept 20th.


This is a picture of Jeff Martone changing a tire between kettlebell insturctions. Jeff is one of the top Kettlebell instructors who has deverfied his kettlebell fitness business so when kettlebells become less favorable he will still be in demand.



" When a subject becomes totally obsolete we make it a required course.
Peter Drucker



WO du jour:
warm up with bands and joint mobility.
4 sets of 10 reps each
double 16kg KB swings
double 16kg KB renegade rowing
double 16kg KB cleans
pullups
double 16 kg push press



The other day I received a e-mail from a top kettlebell instructor and business person who for the last few years has effectively promoted kettlebells as a fitness method as well as marketing other fitness tools to augment his effective program. This promoter of kettlebells has been up to this point progressing in this field which is rapidly filling up. He lamented somewhat that his business is slowing down and not increasing like it has in the past and therefore is somewhat concerned that they my be too many in the business. You see, its like marketing in a pyramid model, where the originators of the business reap the most profits as the market expands and more "spin offs" occur, the less profit for all. In that type of business structure, you just have to know when to bale out or reinvent your business.



The person who really started the kettlebell boom, if you want to call it that, was Pavel Tsatsouline who is currently at the top of the food chain and will most lightly stay there is he has developed a very strong market base and has the support products to his main busness , which is the basic kettlebells instruction. Pavel has promoted an ever increasing number of instructors who he has developed, now have their own businesses and programs, teaching and selling similar products. I believe at some point the market will be saturated with kettlebell instructors and only a few will continue to profit like it is today. You see the American public is fitness fickle and find a new toy to be the next wonder fitness method.

Sept 19th. Friday

Judgement comes from experience, and experience comes from bad judgement.
Simon Bolivar


WO du jour:

Warmup well with stretch bands and joint mobility. Jump rope, hindi pushups





10 sets of 5 reps barbell back squats
10 sets of 5 reps barbell powerclean and push jerk.
10 sets of 5 reps Dumbell cleans
100 abmats and stretch.